GROWING ECOMMERCE BRANDS
since 2019
MY APPROACH:
Before we start, there’s a few important questions to answer:
1. WHAT SEGMENT OF CUSTOMERS ARE THE MOST VALUABLE TO YOU?
2. WHAT DOES THEIR TYPICAL LIFECYCLE WITH YOUR BRAND LOOK LIKE?
Your owned marketing strategy falls somewhere between these two questions. It shows us the path to purchase and repeat purchase as demonstrated by your best customers. Put simply, you need to find more of them and nurture them with the north star of customer lifecycle management - automated programs. These programs should solve problems, answer questions, and add value to your customers and prospective customers, all while encouraging action. I’m here to help you plan, build and communicate this.
WHY JUST SEND IT MARKETING?
It’s no secret business growth relies heavily on paid marketing to bring new customers through the door. Unfortunately for many businesses, the buck stops there.
While it’s easy to hyper focus on ROAS, the way in which you treat every customer from prospects through to VIP’s can make or break your customer retention rate AND bottom line.
If you’re unsure where to start when it comes to customer retention marketing, I specialise in Customer Lifecycle Marketing, Marketing Automation, Email & SMS Marketing. Working with ambitious brands excites me to no end and I’d love the opportunity get under the hood of eCommerce stores customer platform.
My services are offered on a monthly retainer basis, one off project or a hybrid of both covering off automated program design to third party integrations, data segmentation and everything in between.
For clients looking for brand cohesiveness beyond the inbox, I am excited to also offer organic Social Media Management on a case by case basis.
Ready to get the party started?
MEET THE ONE WOMAN BAND
Direct Marketer since day dot, lover of all things email & the written word, number obsessed, pun provider and solver of sneaky snags in the customer journey.
Over a decade ago, I started dreaming up ways I could work the way I wanted, with who I wanted, how I wanted….
Rewind to my first marketing role. I was Marketing Assistant for a small direct mail catalogue business in Brisbane’s industrial northside who also happened to be owned by a retail healthcare giant with brands like Nature’s Own and Cenovis under their belt.
Apart from the usual office functions, product production also took place onsite which gave me a sense of what it took to keep the lights in a small business from production all the way through the office functions.
Always eager to progress, I learnt as much as possible in this role and those that followed, working my way up into management roles in well-respected national companies. And one thing was for sure - I was sold on this style of marketing.
Instead of dropping massive budgets on TVC’s or outdoor advertising, I loved being able to track results almost immediately with direct marketing. Being someone who appreciates instant gratification, I was hooked.
Fast forward to today and what once was a pipedream is now my reality. I now have the privilege of working with teams and owners of ambitious eCommerce brands looking for sustainable growth . If you’re ready to get more out of your customer lifecycle marketing I can’t wait to meet you!
- Amanda