In 2022 it’s imperative that brands authentically reflect a range of backgrounds and experiences in their marketing communications so customers feel included and recognised. Digital accessibility is concerned with ensuring all digital assets (including email) are fully accessible to everyone.

Before the overwhelm sets in, read up on these Eight Email Marketing Strategies which are designed to set you up for your most successful holiday season yet. From us to you, Merry Christmas.

It’s November which means the start of peak retail trade for many businesses and we’re here to get you organised amidst the mayhem.

Last year we saw a huge uplift in the reliance on email with businesses using it as a means to communicate directly with customers during times of uncertainty. To keep you ahead of the curve, we’ve put together the top trends for email this year and beyond.

It’s one, if not THE most important event in the retail calendar, are you ready? To help you nail your Black Friday email campaigns, check out these methods that some of the nation’s biggest eCommerce retailers use to smash their targets.

We’ve put together our top 5 tips to help you get the best value possible from your email marketing.