The best way to understand if your email marketing is effective is by taking the time to report and compare your monthly, weekly and annual results. While email marketing platforms provide a myriad of stats, these are meaningless numbers unless you're looking at them holistically, let us explain…

In 2022 it’s imperative that brands authentically reflect a range of backgrounds and experiences in their marketing communications so customers feel included and recognised. Digital accessibility is concerned with ensuring all digital assets (including email) are fully accessible to everyone.

If you’ve ever found yourself stuck when it comes to email content creation, we’ve got a bunch of tips on how to create content that adds value and converts.

Last year we saw a huge uplift in the reliance on email with businesses using it as a means to communicate directly with customers during times of uncertainty. To keep you ahead of the curve, we’ve put together the top trends for email this year and beyond.

Peak retail trade means peak inbox activity, so it’s no wonder your emails aren’t getting as many opens, right? It depends…

It’s one, if not THE most important event in the retail calendar, are you ready? To help you nail your Black Friday email campaigns, check out these methods that some of the nation’s biggest eCommerce retailers use to smash their targets.

We’ve put together our top 5 tips to help you get the best value possible from your email marketing.

In March 2019 Mailchimp announced it would cease offering a Shopify integration for existing users from May onwards.