The best way to understand if your email marketing is effective is by taking the time to report and compare your monthly, weekly and annual results. While email marketing platforms provide a myriad of stats, these are meaningless numbers unless you're looking at them holistically, let us explain…

In 2022 it’s imperative that brands authentically reflect a range of backgrounds and experiences in their marketing communications so customers feel included and recognised. Digital accessibility is concerned with ensuring all digital assets (including email) are fully accessible to everyone.

Consider this your basic email bible of what to consider when it comes to producing a high converting campaign.

If you’ve ever found yourself stuck when it comes to email content creation, we’ve got a bunch of tips on how to create content that adds value and converts.

Before the overwhelm sets in, read up on these Eight Email Marketing Strategies which are designed to set you up for your most successful holiday season yet. From us to you, Merry Christmas.

It’s November which means the start of peak retail trade for many businesses and we’re here to get you organised amidst the mayhem.

Last year we saw a huge uplift in the reliance on email with businesses using it as a means to communicate directly with customers during times of uncertainty. To keep you ahead of the curve, we’ve put together the top trends for email this year and beyond.

Peak retail trade means peak inbox activity, so it’s no wonder your emails aren’t getting as many opens, right? It depends…